Online Marketing Training Courses

Here at Blue Ocean Search we are very passionate about providing high quality training in search engine marketing and social media. We provide training days specialising in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Social Media marketing. Further details and links are found below.

Benefits Of Our Training

Skills

Gain the skills to manage your online marketing yourself

Skills

Gain the skills to manage your online marketing yourself

Costs

Big benefit of the training as it keeps the costs down

Costs

Big benefit of the training as it keeps the costs down

Performance

Maximises performance for your marketing budget

Performance

Maximises performance for your marketing budget

Marketing Operations

Gives you the skills to more effectively manage your marketing operations

Marketing Operations

Gives you the skills to more effectively manage your marketing operations

Confidence

Increases confidence in how you are marketing your business online

Confidence

Increases confidence in how you are marketing your business online

Knowledge

Improves business performance through increased knowledge

Knowledge

Improves business performance through increased knowledge

Course Tutor

Geoff Parker is the tutor for the course. Some companies who provide online marketing training mostly provide someone who has been doing marketing for a year or two, or may be a marketing exec or a marketing manager. That’s not how we provide training at Blue Ocean Search.

Geoff Parker has been a Director of three search marketing agencies and an MD at two. He has been in search marketing for 8 years and has successfully managed projects for start up businesses, SMEs and multi-national corporates with global and pan European strategies. Geoff is a significantly experienced SEO, PPC and Social Media manager and is passionate about passing on his experience to all delegates.

Who Are The Courses Relevant To

If you have just set up a business you may be thinking, what next? You may also be assuming that once you get a website up and running you will get automatic traffic. If only! Our training courses focus on search engine and internet marketing techniques such as SEO, PPC and social media that are established as the most effective means of driving online sales and enquiries. As a new business owner you will benefit from the courses because it will give you hands on practical advice on best practice management techniques in order for you to minimise costs and maximise the performance from your online marketing. A large proportion of our delegates are new business owners finding their feet with online marketing practices, gaining knowledge in quick simple steps that can make significant differences to online visibility and improve traffic, sales and enquiries.
Maybe you have run your business for a while but now things are growing you feel a little overwhelmed by online marketing? Or you have outsourced your internet marketing activities to an agency but want to know a bit more about what they do for you? Or you could be planning to bring your online marketing back in house but need a bit more advice on how best to manage your search marketing efforts. All of these scenarios are common place among the training course delegates. The course will benefit you by giving you the skills to feel more comfortable with how you are managing things, and give you the skills to successfully do it yourself.
If you have just graduated and moved into an online marketing role then you may need training to boost your skills. Universities are great at providing theory, not so good at providing the practical knowledge. They are even worse when it comes to online marketing as we have heard from delegates that come on the course! The training courses are designed to fill in those blanks that university have left out and give delegates the skills to fit into their companies quicker by passing on the tacit, hands on skills needed to succeed in their new marketing jobs.
Let’s not be embarrassed to say it, the younger generation are getting more and more tech savvy which makes us feel like we are born in the dark ages. The “millennials” are being brought up on iPads and computers, we were brought up with blackboards – even etch-a-sketch seems high tech! The courses are designed to break down that barrier helping you deal and manage with “millennials” in your company more effectively and give you more confidence to manage them and manage the marketing work being delivered.

Course Types

We offer three types of courses which fit 99% of our clients’ needs.

Open Day Training

Open Day training is available to anyone and we have regular training days scheduled throughout each month. We can accommodate up to 8 delegates per day who may be from different companies. We do also regularly have more than one delegate from the same company, however for more than three delegates from the same company we recommend the Group Bespoke Training. The course content is therefore set and not tailored to the attendees. This training course lasts one full day.

One-To-One Training

This is a dedicated one to one training session with you alone. The course content is tailored around your website of choice. We will do our initial analysis of your website prior to the training so we have full understanding of its strengths and weaknesses. This makes for deeper analysis and learning on the day. The training is then centred around not only the SEO techniques needed for your website but against your company objectives. The training course lasts one full day and are held at our offices. We follow up the training course a month later with a 1 hour conference call to discuss any final questions you may have about the course content and how you are applying the techniques covered in the course.

Group Bespoke Training

This is designed for companies that have three or more delegates that want to attend a training session. This is the same format as the One-to-one Training but delivered at your premises for multiple delegates. The content will be tailored to your chosen website. The training is typically a day long, however content can be tailored to your requirements and duration can be longer than 1 day.

Course Type

  • Open Day Training
  • One-2-One Training
  • Group Bespoke Training

Price Per Delegate & On Offer Until

£399 N/A
£999 N/A
£497 N/A

Location & Duration

  • Horton House Liverpool, 1 Day
  • Horton House Liverpool, 1 Day
  • Your Offices/Our Offices, Bespoke

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What The Courses Involve

The aim of the courses is to provide delegates with a clear theoretical, practical and strategic foundation from which to leave the course with. The training days are designed to be “tool kits”, giving delegates a way of being self-sufficient after the day. The structure of each training day is slightly different due to the differing content. All training courses also come with a half an hour follow up consultation with us to cover any further questions you may have. We are truly dedicated to giving our delegates a quality tool kit with which to manage their internet marketing going forward. More details about the course agendas are on the relevant training pages.

What Client’s Say

We booked an SEO training course because we are new to online. We have just had our website built and wanted to learn how to get it higher up on Google for our top keywords. The course has given us a good platform to manage this ourselves. Really insightful content.
I have run a consultancy business for a couple of years but SEO outsourcing has always been too expensive. The course was really insightful and would recommend it to any small company. We were particularly impressed with the level of detail covered in such a small space of time. This course will definitely help me progress the business online.

Services

SEO Training

Are you new to SEO and want to know more about it? Are you responsible for outsourcing your SEO but don’t feel comfortable with what they are doing? Or do you want to manage the SEO yourself but not sure where to start?

SEO Training

Are you new to SEO and want to know more about it? Are you responsible for outsourcing your SEO but don’t feel comfortable with what they are doing? Or do you want to manage the SEO yourself but not sure where to start?

PPC Training

Are you responsible for managing your PPC campaigns in house? Are you not getting the return on investment you want? Or do you feel the knowledge of PPC in house could be improved? Or are you new to PPC and want to know all about how to manage it to get you more leads and sales?

PPC Training

Are you responsible for managing your PPC campaigns in house? Are you not getting the return on investment you want? Or do you feel the knowledge of PPC in house could be improved?  Or are you new to PPC and want to know all about how to manage it to get you more leads and sales?

Social Media Training

Do you want to establish a social media presence but not sure where to start? Do you manage it in house but not sure you have the right strategy in place? Are you new to social media and feel you should be doing it?

Social Media Training

Do you want to establish a social media presence but not sure where to start? Do you manage it in house but not sure you have the right strategy in place? Are you new to social media and feel you should be doing it?

Have a question? Call us on 0800 002 9222, or …

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