SEO

At Blue Ocean Search we specialise in SEO services. We have a proven track record with 8 years of experience delivering page one rankings for some of the UK’s largest companies, aswell as hundreds of SMEs and start ups. As long as you have a website, we can provide expert SEO services.

Here is a 5 minute run through of the most salient points to do with SEO and what services we have to offer.

How Does Google Rank Websites

Crawling

Google has an army of robotic spiders that trawl the internet every second of the day.

Crawling

Google has an army of robotic spiders that trawl the internet every second of the day. These spiders are responsible for finding website pages and taking this information and content to the Google database. This is known as “crawling”.

Database

The Google database is home to everything that the spiders find across the internet.

Database

The Google database is home to everything that the spiders find across the internet. The content in it changes thousands of times a second. Imagine the population of the world crammed into one big apartment block, that’s effectively what it is.

Algorithm

The most important part of the ranking process is Google’s algorithm.

Algorithm

This is complex mathematical formula which has been developed over last 17 years and it determines what information in database (or which webpages) are most appropriate to search made on Google, at any time or any location in world.

Indexed

When a search is made on Google, the results that you see are webpages.

Indexeds

When a search is made on Google, the results that you see are webpages that are stored within the Google database. These are “cached pages” and are served in the index.

Cached

When you visit website through Google you are not actually seeing page of website.

Cached

A common misconception is that when you visit a website through Google you are not actually seeing the page of the website, you are actually viewing a “cached” copy of the page that is stored in Google’s database.

SERPs

The results you see for a search are known as SERPs, or search engine ranking pages.

SERPs

The results you see for a search are known as SERPs, or search engine ranking pages. Other people in the industry will say that if a website appears in the SERPs then the website is “indexed” or “in the index”.

Benefits Of SEO

Off-page link building has changed significantly over the last 2 years and attaining good quality links is difficult whilst avoiding penalties from Google. Penalties can involve websites being lowered in position by Google or even taken off Google completely if they find your website has gained links from poor quality sources. It’s effectively saying that you have forged your votes in an election. Black hat SEO is the term used for overall poor quality SEO practices that may involve bad links or bad content. At Blue Ocean we have a Penalty Management service which specifically looks at websites that have over optimised their website and are suffering from a penalty.

How Does It You Optimize A Website For SEO

In short, on-page optimisation involves improvements made physically on the website, or anything that is sat on the server that hosts the website. In lay terms, if you make the analogy that your website is your house and your server is the land it is built on, on-page optimisation is making changes to the gardens, the foundations and the structure of the house.
Off-page optimisation involves attaining links from other websites across the internet that link directly to your website. Google’s algorithm is built on citation, where in basic terms the more links a website has then the more recommendations and endorsements it is receiving from other people. It is this endorsement that Google uses to determine whether the content is good and how relevant it is for search terms.
The search engine spiders see improvements each time the crawl the website and this helps to increase position in Google.

What is SEO?

SEO, or search engine optimisation, is one of the most highly rated marketing techniques. SEO means to optimise, or make changes and improvements to your website, in order to increase it’s position for a keyword search on a search engine. Businesses will identify which keywords, or search terms, that their customers will be searching in Google.

SEO Services At Blue Ocean Search


Benefits Of SEO

The benefits to businesses of appearing on page one of Google for prime keywords, are huge. In essence, businesses with websites are speaking directly to consumers at the exact time that they want a product or service, without even having to go out and find them or encourage them to come into a shop.

Some 95% of all transactions made involve the use of the internet in the consumer journey, and 80% of transactions involved the use of a search engine. If businesses improve their visibility on search engines for the right keywords they will improve the sales.

What Client’s Say

We booked an SEO training course because we are new to online. We have just had our website built and wanted to learn how to get it higher up on Google for our top keywords. The course has given us a good platform to manage this ourselves. Really insightful content.
I have run a consultancy business for a couple of years but SEO outsourcing has always been too expensive. The course was really insightful and would recommend it to any small company. We were particularly impressed with the level of detail covered in such a small space of time. This course will definitely help me progress the business online.

 

SEO services

SEO Management

Are you thinking of outsourcing your SEO strategy? Are you not happy with your current provider?

SEO Management

Are you thinking of outsourcing your SEO strategy? Are you not happy with your current provider? Do you want to work with an agency that has had experience of delivering hundreds of page one results for SMEs and Blue Chips ? Then keep reading, we have the right service for you.

SEO Penalties

Have you lost your rankings on Google? Have you been caught up in Penguin 2.0 or even one of the previous Penguin and Panda updates?

SEO Penalties

Have you lost your rankings on Google? Have you been caught up in Penguin 2.0 or even one of the previous Penguin and Panda updates? Or have you received a notification in webmaster tools advising of unnatural links?

Multilingual SEO

If you are a Sales Director or Marketing Director of a global territory, such as EMEA , North America or Asia for example, finding an agency to deliver SEO globally can be a challenge.

Multilingual SEO

If you are a Sales Director or Marketing Director of a global territory, such as EMEA , North America or Asia for example, finding an agency to deliver SEO globally can be a challenge.

Small Business SEO

Small businesses need to improve their organic search rankings at a low cost. So this is what we offer small businesses, we think it is a fantastic offer!

Small Business SEO

Small businesses need to improve their organic search rankings at a low cost. So this is what we offer small businesses, we think it is a fantastic offer! Small Business SEO packages range from £50 to £500 and will include a set amount of SEO work each month and a monthly ranking report.

Mobile SEO

Are you looking to increase your search visibility on mobile search? Do you have a mobile website but not getting as much visibility on mobile search?

Mobile SEO

Are you looking to increase your search visibility on mobile search? Do you have a mobile website but not getting as much visibility on mobile search? Or do you want to build a mobile website to improve conversion rate? At Blue Ocean Search we can help you.

Local SEO

Did you know that 20% of all UK searches made on Google are made with local intent? In other words, one in five people are searching for services or products in their local area.

Local SEO

Did you know that 20% of all UK searches made on Google are made with local intent? In other words, one in five people are searching for services or products in their local area.

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