Geoff Parker

About Geoff Parker

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So far Geoff Parker has created 90 entries.

Why Infographics for SEO (and other marketing techniques) Are Still Important

By |May 20th, 2014|

Using cool infographics to improve SEO is absolutely nothing new, and they continue to be a great marketing tool for effective content to gain natural links. There are a lot of search engine optimisation strategies which are now obsolete, and there are those that are on the verge of capitulation. Infographics however remain a […]

Content Marketing can be Link Building’s brother

By |May 12th, 2014|

The whole concept of link building has gone through a lot in the last 18 months – and when content marketing become the flavour on everyone’s lips, a whole mass of articles where saying how content marketing has ‘replaced’ link building.

This couldn’t be more false.

Essentially, content marketing can ‘naturally’ build links, and link building […]

SEO myths Matt Cutts wants to end for good

By |April 30th, 2014|

Do you ever hear things and say to yourself, ‘that can’t possibly be true’? Or, after reading industry blogs and articles keep seeing the same inaccuracy being repeated over and over again even though you yourself know better?

Matt Cutts, Head of Webspam at Google hears this sort of stuff all the time. It’s part […]

BrightonSEO 2014 – Roundup and Review

By |April 28th, 2014|

BrightonSEO, held at Brighton Dome is one of the biggest nights for SEO in the UK,  perhaps arguably the biggest. The conference, held twice a year in April and September, attracts search engine optimisers and internet marketers from around the globe to revel in the array of tips, tricks and techniques on offer from high quality […]

PostJoint slapped as another guest blog is penalised by Google

By |April 22nd, 2014|

Matt Cutts – Google’s head of search spam – last Friday somewhat confirmed via Twitter that his employers have yet again taken action against another large guest blogging website, this time PostJoint, who claim “there’s no footprints”.

Matt was tweeted by a user who claimed that the guest blogging network had been penalised. This was true. […]

SEO isn’t going anywhere for startup companies

By |April 16th, 2014|

Search engine optimisation (SEO) remains a crucial digital marketing strategy for emerging startups of all types, even if various ranking tactics have changed on a regular basis since Google’ creation. Google has made and will continue to make changes to its algorithm to sort the goats from the sheep, that is, sort out the […]