Geoff Parker

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So far Geoff Parker has created 90 entries.

The Top 5 Myths in SEO

By |April 14th, 2014|

Myths. They start so easily and can quickly become detrimental. Listening to them, as with all walks of life, can do some serious damage to your site or business. Here, we’ve listed 5 of the most prevalent and why they’re so wrong.
Myth 1: Build something great and they will come
In the world of content […]

Matt Cutts: Authority vs. Popularity – New Google Search Result Reformation Teaser

By |April 10th, 2014|

Google continues to add social signals to its algorithm every day, and there are two driving indicators that influence how a website ranks: popularity and authority. But how do you separate these two?
“We’ve actually thought about this quite a bit because from the earliest days it would get us really kind of frustrated when […]

Google Authorship’s Effect on SEO

By |April 7th, 2014|

Google Authorship allows writers to establish original ownership of their content on the internet by connecting their Google profiles with this content – and provides many benefits. Google is, after-all, the key master to the web, and participating in such schemes provides many benefits for all those involved.

This ‘authorship’ means that when content is […]

Matt Cutts On How Google Evaluates New Search Algorithm

By |April 2nd, 2014|

Matt Cutts – Google’s famed Head of Search Spam – post a video yesterday which answered how the internet giant evaluates which new search algorithms they use and which they throw away or adapt.

The question was posed by James Foster of Sydney, Australia who asked:
“What are some of the metrics that Google uses to […]

Survey: Mobile product research dominated by search engines

By |March 31st, 2014|

Local Corporation released survey results  last week from its latest round of consumer mobile shopping research. The survey – conducted in March and carried out by Chicago-based e-tailing group – consisted of nearly 1,300 US smartphone owners.

“When using a mobile device for product research, how do you search?”, among others, was one of the main […]

Combine SEO and Social Media

By |March 24th, 2014|

If you know who Google’s Matt Cutts is, no doubt you will know all about the importance of search engine optimisation and obeying the corrent SEO guidelines outlined by the aforementioned internet giant. By only listening to him you may be incorrectly thinking that SEO is about writing some good articles and getting others […]