Algorithm Updates

Are deep links to apps the future of link building?

By |October 6th, 2015|

Deep links have been in SEO for more than a decade. Instead of putting a link to your homepage deep links allow you to specifically direct users to internal pages such as a blog page or about us page. This allows more diversity in your link profile, and enables you to increase page authority […]

Common mistakes SEO’S make with content and links

By |October 1st, 2015|

Everyone makes mistakes it’s the way life works, SEO is a complicated topic there is a lot to remember and then you might need to put what you remember into practice. While you may be thinking that it is new SEO’S with little experience who are making the mistakes, well you are wrong even […]

Google Expects Penguin 3.0 to Launch Within 2014

By |September 15th, 2014|

The anniversary for Google’s fifth Penguin algorithm update is coming up, and a lot of people are still recoiling in its penalising damages. 11 months and 8 days can be a long time for a webmaster who has to clean up their links – especially if their site was impacted heavily. They’ve likely sorted […]

SEO myths Matt Cutts wants to end for good

By |April 30th, 2014|

Do you ever hear things and say to yourself, ‘that can’t possibly be true’? Or, after reading industry blogs and articles keep seeing the same inaccuracy being repeated over and over again even though you yourself know better?

Matt Cutts, Head of Webspam at Google hears this sort of stuff all the time. It’s part […]

Matt Cutts: Authority vs. Popularity – New Google Search Result Reformation Teaser

By |April 10th, 2014|

Google continues to add social signals to its algorithm every day, and there are two driving indicators that influence how a website ranks: popularity and authority. But how do you separate these two?
“We’ve actually thought about this quite a bit because from the earliest days it would get us really kind of frustrated when […]

How to Incorporate Conversational Keyword Searches into your SEO Strategy

By |February 10th, 2014|

Google constantly changes its algorithms to enhance the results that user’ searches bring. Hummingbird, one of the biggest algorithm updates  to date, caused some concern for people and businesses with websites. One of the biggest results of this change was that conversation  keyword searches will rank higher and provide more relevant results.

What is a […]