First Rap Genius, Now Expedia – Google Continues To Punish

By |February 5th, 2014|

It’s a well known fact that Google will punish websites that try to cheat the system in order to get better search rankings, but it’s never going to stop everyone from trying.

It appears as though online travel giant Expedia may be the newest addition in Google’s bad books. Links to the $9 billion company that normally […]

Irwin Mitchell Penalised by Google for Black-Hat SEO tactics

By |January 30th, 2014|

It appears as though Google have removed Irwin Mitchell’s domain names from its organic search listings as a penalty for hyper-linking to its sites via numerous blog and forum posts. Searching for Irwin Mitchell organically now only results in listings for their PPC campaign, their Twitter page and one of their sub-domain pages.

This penalisation […]

Link Building will be more important in 2014

By |January 6th, 2014|

Panda, Penguin, Hummingbird, what next for 2014? Well, many commentators have been suggesting the end for link building and that 2014 will be the year in which link building will end, but we wish to warn marketers that it will not.

We believe that a number of agencies will be changing their tune, using scary […]

Penguin 2.1 Update Released

By |October 11th, 2013|

Penguin 2.1 was launched on Friday 4th October 2013 and has a few people scrambling asking what has changed and how does it tie in with the Hummingbird update.

Well, in short, Hummingbird is independent and nothing has really changed with this Penguin algorithm update compared to the last Penguin updates.

We have seen, in the […]

Why Should Local Directories Be Part Of Your SEO Off Page Strategy

By |July 8th, 2013|

If you are starting a business and you are thinking about your visibility on Google, the first thing someone has said to you is likely to be “you need to build links to your website”. True that is, but getting the right quality of links is easier said than done.

The easiest route to go […]