Marketing

“All time low” for Yahoo as Search Share Falls Below 10 Percent

By |July 21st, 2014|

comScore U.S are about to release their market share data for June, and, for Yahoo, it doesn’t look pretty. According to financial analyst notes, released early, the numbers also indicate that desktop search declined for the fifth consecutive month after a period of growth in mid-2013.

The headline that stands out amongst the rest however […]

The Tandem of Paid & Organic – How You Can Maximize the Value of Both

By |July 16th, 2014|

We’re currently in the process of seeing mobile organic searches overtaking that of it’s father – the desktop. Over the past few years digital marketing has been fragmented across different devices (mobile, tablet and desktop) as well as further dividing between different platforms (Twitter, Facebook, Instagram, Pinterest etc.). This has certainly made digital marketing […]

Here’s Why You Won’t See “World Cup” Ads on Google

By |June 9th, 2014|

Google is on the verge of being pummeled with huge search volumes from football fans around the world in wake of the 2014 FIFA World Cup. Looking at previous data on the last two World Cups, we can see the upswing that Google can expect when the tournament starts on June 12. The last […]

Content Marketing can be Link Building’s brother

By |May 12th, 2014|

The whole concept of link building has gone through a lot in the last 18 months – and when content marketing become the flavour on everyone’s lips, a whole mass of articles where saying how content marketing has ‘replaced’ link building.

This couldn’t be more false.

Essentially, content marketing can ‘naturally’ build links, and link building […]

BrightonSEO 2014 – Roundup and Review

By |April 28th, 2014|

BrightonSEO, held at Brighton Dome is one of the biggest nights for SEO in the UK,  perhaps arguably the biggest. The conference, held twice a year in April and September, attracts search engine optimisers and internet marketers from around the globe to revel in the array of tips, tricks and techniques on offer from high quality […]

Combine SEO and Social Media

By |March 24th, 2014|

If you know who Google’s Matt Cutts is, no doubt you will know all about the importance of search engine optimisation and obeying the corrent SEO guidelines outlined by the aforementioned internet giant. By only listening to him you may be incorrectly thinking that SEO is about writing some good articles and getting others […]