Marketing

Matt Cutts: New and Softer Panda Algorithm Update Coming Soon

By |March 17th, 2014|

Matt Cutts, the head of Google’s search spam announced at Search Marketing Expo that his team are working on the “next generation” Panda update. A lot of search engine marketers at this point would sigh and say to themselves “not again”, but this update may prove to be the softest one released yet. Cutts […]

Local SEO – Blogging to reach your consumers and business community

By |February 26th, 2014|

Blogging is an excellent SEO tactic, for several reasons. In my naivety I thought that the practice of blogging and guest blogging was reserved for stay-at-home mums who spent large parts of their time discussing new recipes and yoga exercises. Of course, I couldn’t have been more wrong. Nowadays, a standard Google search, particularly […]

Why Consistent Blog Posts Boosts SEO & Builds Authority

By |February 24th, 2014|

One of the best practices for businesses that want to boost their website visibility is to blog once a week. As an SEO agency, we recommended this for every client and work to implement it on all of their websites. The clients that have allowed us to create a blog on their site all […]

Here’s how you can rival niche websites at content marketing

By |February 17th, 2014|

Quantity
Do a search of the keyword/keyword phrase that is important to your campaign and find out who ranks number one with Google. Visit the site you want to beat and see how many pages it has on that keyword phrase. Now, you should be doing more pages/posts and including more relevant and focused keywords, […]

Other SEO Key Performance Indicators You Should Be Looking At

By |February 12th, 2014|

In this ever-evolving land of search engine optimisation, new techniques and tools are being discovered regularly. Though some are ingrained, we should be looking at new alternatives to how we rank our websites ourselves, and gauge the performance of that website without simply only looking at the rankings we achieve in search engines. In […]

Is Facebook Turning Its Back On Small Businesses?

By |January 22nd, 2014|

For a business to reach a mass audience, (their equivalent of reaching for the stars) there is no better way to promote and advertise a product of service than to harness social media. The larger companies often have a number of promotional tools at their disposal to interact with their target audience and market. […]