Just How Many Changes Did Google Make To Search Over The Past Year?

By |August 21st, 2014|

Amit Singhal – Google’s head of search – shared yesterday in a Google+ post that Google had made “more than 890 improvements to Google search last year alone.”

Google revealed to Search Engine Land in 2009 that they had made between 350 to 400 changes to search over the previous year, and in 2010 they said […]

Google Product Ads Get Ratings and Reviews in the U.S

By |August 4th, 2014|

Spotted in a test back in May, Google Product Listing Ads will now feature the appropriate product ratings and reviews for that product – this comes just weeks ahead of the full transition to Shopping Campaigns.

This is something currently only available to our transatlantic cousins in the US, though we’re sure we’ll be seeing it soon […]

20 Most Popular SEO Terms and Their Definitions

By |July 24th, 2014|

There are lots of Search Engine Optimisation (SEO) terms out there, as you’d expect, and you could be lost in a tangle of inexplicable acronyms before you know it. However don’t fret; we’ve hooked you up with the most popular terms in the industry and decoded what their definitions are.

301 redirect

A 301 redirect is […]

“All time low” for Yahoo as Search Share Falls Below 10 Percent

By |July 21st, 2014|

comScore U.S are about to release their market share data for June, and, for Yahoo, it doesn’t look pretty. According to financial analyst notes, released early, the numbers also indicate that desktop search declined for the fifth consecutive month after a period of growth in mid-2013.

The headline that stands out amongst the rest however […]

The Tandem of Paid & Organic – How You Can Maximize the Value of Both

By |July 16th, 2014|

We’re currently in the process of seeing mobile organic searches overtaking that of it’s father – the desktop. Over the past few years digital marketing has been fragmented across different devices (mobile, tablet and desktop) as well as further dividing between different platforms (Twitter, Facebook, Instagram, Pinterest etc.). This has certainly made digital marketing […]

Google’s Annual Ads Report – Fewer Bad Advertisers, But 59 Percent Increase On Ads Pulled

By |January 20th, 2014|

Keeping Google a place of order and free of scammers is an ongoing battle, and Google says last year it pulled more than 350 million bad ads from its systems – an increase of 59 percent from the 224 million it cleaned up in 2012. Google is, almost by definition, ever-expanding so these figures […]