Google constantly changes its algorithms to enhance the results that user’ searches bring. Hummingbird, one of the biggest algorithm updates to date, caused some concern for people and businesses with websites. One of the biggest results of this change was that conversation keyword searches will rank higher and provide more relevant results.
What is a Conversational Keyword Search?
A conversational keyword search is a question one would ask in real life, like a real person. for example, instead of typing in “football scores Saturday night,” people can type in “what were the football scores last night?” and get the correct relevant search results. Users have spent a too long trying to figure out what words to use in what order to get all the good information they want; with conversational keyword searches, the job of creating relevant results falls to the search engines and the content providers, thus saving the users lots of time – something companies like Google most definitely want.
SEO Strategy Going Forward
So how does the transition to conversational keyword searches affect your website? It should bring more relevant visitors to your site if it has been optimised properly with quality content. When people search for information regarding the products or services you offer, your should by all means be among the results. How close to the top of results it ranks depends on how relevant it is and what kind of reputation you have with Google. Here are some ways you can incorporate these conversational keywords into your SEO strategy.
- Build some keywords by asking the major questions for your business and products or services: Who, What, When, Where, Why, and How.
- Create content that answers at least one of those questions. Determine your topics by deciding what questions users would be asking that your content can answer.
- Focus on superlatives, such as What is the best? Or What is the top recommended?
- Remember to answer those questions on your landing pages to draw more customers in. You can even build a blog with posts dedicated to answering the questions.
- Remember that negative questions have a purpose, too. You are trying to solve a problem for a customer, which may mean they are asking a question with a negative format. An example is “Why won’t my car start?” or “Why does it take so long for pages to load on my computer?”