Using cool infographics to improve SEO is absolutely nothing new, and they continue to be a great marketing tool for effective content to gain natural links. There are a lot of search engine optimisation strategies which are now obsolete, and there are those that are on the verge of capitulation. Infographics however remain a fantastic source for natural link building, and are a great way of directing traffic to your website. You should continue to publish great infographics to help your SEO for many reasons;
Draw traffic and attention quickly
The vast majority of newly-made websites find it difficult to get off the ground, so to speak (get onto Google) because they don’t have any brand recognition. A very well designed infographic can present information and brand’s message in a visual manner that will draw attention and even help to push traffic to the website if other websites publish it. Everyone loves infographics – that’s a given – and websites love to publish them because they not only look good but draw a lot of attention and social shares.
With infographics, most people reach out to relevant websites that they feel would be interested in their infographic – mainly to multiple high traffic placements. This is good for branding as well as traffic. You can express your company’s vision and message visually through a well designed infographic. SEO campaigns can be uphill battles, especially at their inception, but infographics can certainly help you get some solid traction around the web.
Infographics can help grow your social medial and blog following
An increase in social media following and blog readership can be done simply with a successful infographic promotion. When a consumer comes into contact with an infographic that they enjoy, they are more inclined to connect to your brand socially or subscribe to your blog. You can harness infographics to introduce yourself or your brand to individuals that wouldn’t have been found otherwise.
So, remember to conduct extensive infographic research and make sure that it provides value to the reader. Cool infographics that have a great design will always attract attention, but the content you’re presenting via the infographic is what’s really important – this is what will make your readers want to connect to your brand socially.
Consumers simply love visual content!
Studies have shown that consumers respond much better to visual information rather than just information presented in a block of text. The idea of a content marketing strategy is to get websites to create links to your content/website and have it shared across social media. As most people respond better to visual information, infographic marketing is one of the best options to get your brand’s message spread throughout the internet.
Get your point across and make it easy to digest
A lot of businesses have complex data they want to share with their readers, and infographics make it much easier to present masses of data to these readers.
If your brand is trying to connect to your audience and through data, you simply have to look at presenting this information through infgraphics. Your audience will not only understand this information better, but they are much more likely to share it with their pals on Twitter or Facebook.
Many have SEO strategies have come and gone; but infographics remain a great outlet for content marketing that also provides that fantastic benefit for SEO. Infographic marketing will no doubt continue to be an effective search engine optimisation strategy for the foreseeable future.