Pay Per Click Management Training Courses

Are you responsible for managing your PPC campaigns in house? Are you not getting the return on investment you want? Or do you feel the knowledge of PPC in house could be improved?  Or are you new to PPC and want to know all about how to manage it to get you more leads and sales? If you answered yes to any of the above then don’t panic, the PPC Training Course has been tailored for you.

What’s Included In The Course Content

You may have specific issues with your current PPC account or specific questions of what to do next. The open forum is a good opportunity for delegates to discuss this and the trainer can give you personal tips to help your current situation.

Sandwiches are also provided on the day. For more details of the course content please feel free to give us a call, free phone 0800 002 9222. The course lasts a full day and is structured as follows:


Introductions & Objectives and Open Forum & Feedback


SPPC and how it works


Customer Analysis and Keywords


Building your PPC campaigns


Pay Per Click bid management


Reiteration management

Course Tutor

Training is run by our MD, Geoff Parker, who has over 8 years experience in SEO, PPC and Social Media. Geoff began his career managing PPC campaigns and has been heavily involved with many big brands PPC over the last few years. He is only too aware of the importance of ROI when managing PPC. The objective of the PPC training is pass on as much of this advise during the course as possible. Come and squeeze the knowledge out of him!

Who Are The Courses Relevant To

Course Types

We offer three types of courses which fit 99% of our clients’ needs.

Open Day Training

Open Day training is available to anyone and we have regular training days scheduled throughout each month. We can accommodate up to 8 delegates per day who may be from different companies. We do also regularly have more than one delegate from the same company, however for more than three delegates from the same company we recommend the Group Bespoke Training. The course content is therefore set and not tailored to the attendees. This training course lasts one full day.

One-To-One Training

This is a dedicated one to one training session with you alone. The course content is tailored around your website of choice. We will do our initial analysis of your website prior to the training so we have full understanding of its strengths and weaknesses. This makes for deeper analysis and learning on the day. The training is then centred around not only the SEO techniques needed for your website but against your company objectives. The training course lasts one full day and are held at our offices. We follow up the training course a month later with a 1 hour conference call to discuss any final questions you may have about the course content and how you are applying the techniques covered in the course.

Group Bespoke Training

This is designed for companies that have three or more delegates that want to attend a training session. This is the same format as the One-to-one Training but delivered at your premises for multiple delegates. The content will be tailored to your chosen website. The training is typically a day long, however content can be tailored to your requirements and duration can be longer than 1 day.

Course Type

  • Open Day Training
  • One-2-One Training
  • Group Bespoke Training

Price Per Delegate & On Offer Until

£399 N/A
£999 N/A
£497 N/A

Location & Duration

  • Horton House Liverpool, 1 Day
  • Horton House Liverpool, 1 Day
  • Your Offices/Our Offices, Bespoke

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What The Courses Involve

The aim of the courses is to provide delegates with a clear theoretical, practical and strategic foundation from which to leave the course with. The training days are designed to be “tool kits”, giving delegates a way of being self-sufficient after the day. The structure of each training day is slightly different due to the differing content. All training courses also come with a half an hour follow up consultation with us to cover any further questions you may have. We are truly dedicated to giving our delegates a quality tool kit with which to manage their internet marketing going forward. More details about the course agendas are on the relevant training pages.

What Client’s Say

We booked an SEO training course because we are new to online. We have just had our website built and wanted to learn how to get it higher up on Google for our top keywords. The course has given us a good platform to manage this ourselves. Really insightful content.
I have run a consultancy business for a couple of years but SEO outsourcing has always been too expensive. The course was really insightful and would recommend it to any small company. We were particularly impressed with the level of detail covered in such a small space of time. This course will definitely help me progress the business online.

Have a Question? Call us on 0800 002 9017, or …

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