Need to know where to go with your online strategy and want to know what to prioritise. “Clearing the fog” is what we like to call it.
Not being age-ist, but it is true that the older generation are generally not as on-top of the technology as the younger generation. These “young-guns” and late teenagers are extremely proud of their technical prowess, and it can be intimidating. This course provides a relaxed atmosphere to get to grips with SEO to give you the tools to give these youngsters a run for their money!
There are many marketing managers and marketing directors who are new to SEO and do not have any previous experience. This is particularly prevalent in well established corporations that have built successful businesses through offline presence. As the digital market becomes more established we have seen more senior marketing officials coming on our courses. SEO, PPC and Social media are all key sources in a multi-channel marketing environment and all three of our courses are designed to give you the skills to manage each area from a senior level.
Many marketing graduates are going into marketing positions with very limited knowledge of applicable SEO. Because SEO branches three main disciplines (IT, traditional marketing and psychology) graduates come out of university with only a basic understanding. One of the benefits of the SEO course is it will give graduates a holistic review of SEO.