If you are a new business owner and you want to understand what this social media tool is, then come and have a look on the course. It is a great way of telling the world that your new products and services are available. It’s also a great way to manage your customer relationships and keep up to date with what is happening in your market.
If you manage your social media in house then you most likely have KPIs against maximising visibility, increasing likes, increasing visibility and increasing traffic to the site. However it can be difficult to justify this to senior management and the benefit it has to the overall marketing efforts. The course will help establish those goals, strategies to improve performance, and key benchmarking tools that can be used to justify your efforts.
It’s recently been said that if you are a business leader, having a presence on Twitter and Google+ is fundamental to your brands reputation. However many CEOs and MDs haven’t yet made the step to using social media as a personal reputation tool that would benefit their organisation. On the course we show you what social tools are available and how to best use the tool as a business leader.