Videos became popular in the late 2000s but have only just become an integral part of the SEO picture. With the introduction of schema markup, Videos are becoming an important ranking indicator. Videos can be used as a different format again to text, making content on your website more engaging. Content, such as video blogs, product tutorials, or testimonials are a few examples of video uses.
Videos are also a very powerful tool to add a personal element to your service or product, and can also be an effective way of conveying a complex procedure without having to write thousands of words.