How Does Our PPC Management Service Differ From Other Agencies?
All in all it is one of the most effective ways of delivering results on an efficient budget.
Free 14 Point Review
- Before customers engage us to manage their PPC campaigns we provide a full 14 point review of the PPC account.
- We will provide you with a free action plan consisting of improvements that can be made and in turn top line objectives to improve quality score, cost per click, CTR, conversion rate, CPA and ROI.
- We are completely transparent with our review – if we can not make a difference to your campaigns then we just say so, we do not see the point in wasting anyone’s time.
- Plus, this will also give you peace of mind that your incumbent PPC agency is managing it to the best of their ability.
Our PPC Management Service
- Monthly report – tailored to your preference
- Consultancy – consulting with you to understand your business so we can improve your performance
- Bid management – managing bids to minimise cost and maximise return
- Creative advertorial – compelling advert optimisation to increase CTR
- Keyword research and targeting – devising a holistic keyword strategy around your consumer buying process.
PPC Management With SEO
Understanding how PPC can work well with SEO – understanding of how to tailor your PPC and SEO campaigns to work together can be a magical touch.
It comes down to the understanding of the buying cycle and the buying intent of search queries. Search intent varies from needs recognition, to informational and alternatives evaluation, to transactional.
Firstly the industry vertical impacts how much the CPC is. For example a CPC for “packaging” keyword is approximately £1, whereas a CPC for “domains” is likely to cost £40 to £60. Secondly,your position on Google affects the cost so the closer to the top you are the more expensive it is.
For example, a client of ours wants to appear for the word “footballs” in their PPC campaign. After spending over £2,000 on this keyword with a very low conversion rate it was not profitable for them to keep it active. The reason the search term “footballs” is a highly informational search and has a low buying intent.
This is where SEO is valuable. Gaining rankings for these keywords is much more cost effective and allows the PPC to target the money keywords and lower cost and higher conversion rate. As part of the PPC Management service we identify which keywords are transactional and which are informational in order to maximise the ROI of your campaign.