Did you know that 20% of all UK searches made on Google are made with local intent? In other words, one in five people are searching for services or products in their local area. You may be a painter and decorator in Boston Spa, a butchers in Clitheroe, or a Wedding Cake Baker in Milton Keynes. If you have a local niche then you should be visible for your specific local terms and have a localised search marketing strategy to get to the top of Google. Many businesses we work with find local presence gives them more targeted traffic to their website and higher quality conversions/sales.
Local Search Marketing Options
Many local companies think that the best way to get exposure is advertising with the Yellow pages or a local directory. Yes, it will have benefit, but at what price…? I have heard many stories about companies spending lots of money on this marketing avenue and getting very little from it. There is a reason why Yellow Pages went online with yell.com and it to capture the local search market. They also know that with 20% of searches being made with local intent is a big market, so if you are small business why don’t you just spend the money to get local presence on Google?
Doing offline marketing, like leaflets, is certainly a good marketing tool particularly to get people talking locally, so we do not want to advise against this. However, what happens when a consumer picks up a leaflet and goes to Google to search locally but can’t find you? Did you know that 40% of consumers who have engaged with offline advertising will subsequently make an online search?
At Blue Ocean we can’t stress enough how important it is to have a local search engine presence so your customers can find you – you will capture more traffic and business.
Local SEO Services we provide
There are a few ways to get optimise your website for local search terms to get higher rankings in the UK.
At Blue Ocean Search we will…
Do a full review of the best search terms for you. We want to optimise your site for local search terms which will include place names to do with your location. Many consumers feel more comfortable making local search terms and dealing with businesses locally so for us as an agency, we need to find your local searching customers. We will then present a strategy equipped to maximise your visibility for your local search terms.
We booked an SEO training course because we are new to online. We have just had our website built and wanted to learn how to get it higher up on Google for our top keywords. The course has given us a good platform to manage this ourselves. Really insightful content.
We approached Blue Ocean Search 6 months ago as we were frustrated with the lack of attention from our previous SEO company. Blue Ocean Search have analysed our performance in detail and we are very pleased with their progress. We get personal contact from the MD and we feel they really care about our performance. We would recommend them to anyone looking for a personal approach. Marketing Director for a leading Jewellery company…
Your strategy may also include local listings. Getting your appearance on Google maps can make a significant difference to your website visitors, and increases the relevance of visitors because they are searching locally.
If you are a small business and are looking at a local search strategy, then maybe one of our small business SEO packages would be beneficial for your needs. Have a look and see.
Local searches are even higher on mobile phones – 40% according to Google. If mobile SEO strategies would benefit your business please have a look at what we can offer for mobile.
We are a local business in Liverpool and are keen to help businesses in the community. You can read about what we do locally, here.