SEO
At Blue Ocean Search we specialise in SEO services. We have a proven track record with 8 years of experience delivering page one rankings for some of the UK’s largest companies, aswell as hundreds of SMEs and start ups. As long as you have a website, we can provide expert SEO services.
Here is a 5 minute run through of the most salient points to do with SEO and what services we have to offer.
How Does Google Rank Websites
Crawling
Google has an army of robotic spiders that trawl the internet every second of the day.Crawling
Google has an army of robotic spiders that trawl the internet every second of the day. These spiders are responsible for finding website pages and taking this information and content to the Google database. This is known as “crawling”.Database
The Google database is home to everything that the spiders find across the internet.Database
The Google database is home to everything that the spiders find across the internet. The content in it changes thousands of times a second. Imagine the population of the world crammed into one big apartment block, that’s effectively what it is.Algorithm
The most important part of the ranking process is Google’s algorithm.Algorithm
This is complex mathematical formula which has been developed over last 17 years and it determines what information in database (or which webpages) are most appropriate to search made on Google, at any time or any location in world.Indexed
When a search is made on Google, the results that you see are webpages.Indexeds
When a search is made on Google, the results that you see are webpages that are stored within the Google database. These are “cached pages” and are served in the index.Cached
When you visit website through Google you are not actually seeing page of website.Cached
A common misconception is that when you visit a website through Google you are not actually seeing the page of the website, you are actually viewing a “cached” copy of the page that is stored in Google’s database.SERPs
The results you see for a search are known as SERPs, or search engine ranking pages.SERPs
The results you see for a search are known as SERPs, or search engine ranking pages. Other people in the industry will say that if a website appears in the SERPs then the website is “indexed” or “in the index”.Benefits Of SEO
Off-page link building has changed significantly over the last 2 years and attaining good quality links is difficult whilst avoiding penalties from Google. Penalties can involve websites being lowered in position by Google or even taken off Google completely if they find your website has gained links from poor quality sources. It’s effectively saying that you have forged your votes in an election. Black hat SEO is the term used for overall poor quality SEO practices that may involve bad links or bad content. At Blue Ocean we have a Penalty Management service which specifically looks at websites that have over optimised their website and are suffering from a penalty.
How Does It You Optimize A Website For SEO
What is SEO?
SEO, or search engine optimisation, is one of the most highly rated marketing techniques. SEO means to optimise, or make changes and improvements to your website, in order to increase it’s position for a keyword search on a search engine. Businesses will identify which keywords, or search terms, that their customers will be searching in Google.
SEO Services At Blue Ocean Search
At Blue Ocean we are expert SEO managers specialising in optimisation techniques to get your website higher up Google. We have a range of optimisation services designed around the SEO needs within the market place. Our SEO Management service involves three key ingredients for success. Full keyword and content mapping for your site, copywriting and on-page optimisation, and off-page.
Our service is very different to what is on the market, ours is what Google want to see. We do not deliver any link buying. Our SEO service is intrinsically linked with a quality social media strategy. With recent Google algorithm updates, social media takes a more pivotal role in search marketing. Some clients wish to combine an SEO and social media strategy.
At Blue Ocean we are proud of our experience with many international companies to deliver global SEO strategies, many involving multilingual SEO and translation services. If you have a website and want exposure on the search engines for multiple markets or continents it can be very tricky and we know how to walk the tight rope.
We are also proud of our work with small businesses and SMEs, having worked with hundreds over the past 8 years. We know only too well how important a cost effective but efficient SEO campaign is when you are starting a company. We have small business SEO packages and local SEO campaign strategies available, tightly designed to help your business grow.
Businesses will appoint an SEO Company to optimise the website to increase the position in Google for this search term. The position of the website for a given search term is known as a rank or ranking. P.S. when we say Google, we do also mean Yahoo and Bing…!
Benefits Of SEO
The benefits to businesses of appearing on page one of Google for prime keywords, are huge. In essence, businesses with websites are speaking directly to consumers at the exact time that they want a product or service, without even having to go out and find them or encourage them to come into a shop.
Some 95% of all transactions made involve the use of the internet in the consumer journey, and 80% of transactions involved the use of a search engine. If businesses improve their visibility on search engines for the right keywords they will improve the sales.
What Client’s Say
We booked an SEO training course because we are new to online. We have just had our website built and wanted to learn how to get it higher up on Google for our top keywords. The course has given us a good platform to manage this ourselves. Really insightful content.
I have run a consultancy business for a couple of years but SEO outsourcing has always been too expensive. The course was really insightful and would recommend it to any small company. We were particularly impressed with the level of detail covered in such a small space of time. This course will definitely help me progress the business online.