Mobile SEO?
Are you looking to increase your search visibility on mobile search? Do you have a mobile website but not getting as much visibility on mobile search? Or do you want to build a mobile website to improve conversion rate? At Blue Ocean Search we can help you. We are very passionate about the growth of mobile and the change in consumer bringing offline and online consumer paradigms. At Blue Ocean we have run many studies on consumer behaviour through mobile. 25% of all traffic to websites now comes from mobile devices. Half of that traffic comes from mobile search engines. 50% of all searches are now made on mobile devices and 40% of mobile searches are with local intent. What an opportunity…
What is Mobile SEO?
Mobile SEO is about building a mobile website that formats better for visitors viewing the content from a mobile device. The content then needs to be optimised to improve visible in mobile search rankings. We will understand your objectives, target keywords, current situation, details of your encumbent (if you wish to divulge), your competition and industry and advise on the right work that is needed.
Benefits Of Mobile SEO
Rankings on mobile are slightly different to those on desktop, mainly due to the format of the search results and the local paradigm from which a lot of searches are made – Google decides that local content is more valuable from mobile devices.
If you are a pure play retailer (online only) or multi-channel, having a mobile site is essential. Many consumers want to purchase on mobile devices, or even do further research on mobile to assist in offline purchases. Did you know that 4% of consumers who click on the “store locator” link on a website from a mobile device will subsequently go in store and purchase.
But even if you not a retailer, a B2B brochure site is important on mobile. Having something for consumers to browse can be hugely persuasive in encouraging your target customers to contact you. It’s also hugely beneficial to assist your customers in finding information easily, such as address details, contact information..
Current conversion rates for sites without mobile optimisation are in some cases 5 times lower than they are on desktop.
Time on site, bounce rate, and pages per visit are all significantly lower on mobile. Content needs to be optimised to engage consumers and keep their interest on the site longer. Number of products displayed per page needs to be optimised, or you risk consumers leaving the page. Optimise for the “blackbird syndrome”!
Average order values are higher on mobile than they are desktop. Our research of over 40 clients shows AOVs to be 5% higher, which may be attributed to “showrooming”.
Our Mobile Optimization Service
At Blue Ocean we will complete a free consultation and review of your current performance on mobile. We will assess the consumer buying process through mobile, the content engagement strategy, the mobile usability strategy, any local strategy and then an SEO visibility strategy.
Our service is about maximising customer relationships through mobile, which includes increased traffic, increased engagement and increased return.
What Client’s Say
We booked an SEO training course because we are new to online. We have just had our website built and wanted to learn how to get it higher up on Google for our top keywords. The course has given us a good platform to manage this ourselves. Really insightful content.