It can be a scary thought investing that money with Google with limited guidance and competing against websites that have been doing it for years. Blue Ocean Search are happy to help. We can either set up and manage a campaign for you, just build a campaign and pass it to you to manage, or we can point you in the right direction if you just need a bit of advise. Just give us a call.

Firstly you are tapping directly into consumers’ minds and putting yourself forward as soon as they make a search. If someone is searching “cheap ugg boots to buy” then you know they are 90% likely to purchase, so who wouldn’t want their website to be top of Google? Eighty percent of all purchases made online and offline involve an internet search at some stage in the buying process so getting your website visible is important to get sales.

So if visibility on search engines is important then you can either do PPC or SEO. Or both! However the benefit of PPC over SEO is it has an instant appearance on Google; SEO can take time to develop. This is the second reason.

Thirdly, PPC is cost effective. At all times you can see how much you have spent and compare it to your returns, either in sales or enquiries. It is completely measurable from an ROI perspective. All we need to do is manage that difference for you; minimise cost, maximise return and always make a profit.

Google offer a £75 credit to new businesses who start advertising on PPC. However, don’t be fooled by the average cost per click being £0.24 because that is across all industries and all markets. For example cost per clicks can reach anywhere up to £60 in some verticals.

Don’t be put off by high CPCs, the higher the CPC generally the higher the potential return in that vertical, i.e. it’s profitable to pay that CPC.