If you’re one of the people that has a website which has been around for over 10 years, you may have noticed that newer websites are now taking positions that you once owned on search engine results pages. Why does this happen? Is it spam? Or is it the fact that they’re just new […]
SEO has and will always be characterised by rapid change and unpredictable swings of favour, and it continues to manifest at a quick pace. SEO techniques that were once considered to be the most effective of tools to get a website ranking are now deemed as cripplingly ineffective. Blog spamming and ‘bad’ backlinks spring […]
Keeping Google a place of order and free of scammers is an ongoing battle, and Google says last year it pulled more than 350 million bad ads from its systems – an increase of 59 percent from the 224 million it cleaned up in 2012. Google is, almost by definition, ever-expanding so these figures […]
The European Union has asked Google to come up with more concessions within weeks if it is to avoid charges in an investigation into alleged anti-competitive behavior in a last minute effort to settle potential antitrust claims against the company. Joaquin Almunia, the EU Competition Commissioner said they are still waiting to receive Google’s reply to […]
It’s very easy to overlook how much Google does and can do for your search. Making it as intuitive as possible is Google’s prime directive. Given how little the average person understands it or how Google search actually works makes this even truer. Yet despite Google’s vast improvements (or perhaps because of it) people […]
Image MisMatch Penalty
Google have launched a new penalty called image mismatch. This is where you have images being indexed in the search results as being from your website but those on your site display different. It is a form of image cloaking, one where you can get rankings for images but in actual fact […]
