Videos have grown to be an essential part of the online marketing mix, so far despite the massively increasing recognition of the power of videos, video optimization is not as commonly used as other types of optimization.

Taking steps to make your YouTube videos easier to find and share will let you take advantage of all that YouTube has to offer along the customer path to purchase.

Factors affecting YouTube rankings

Like Google, YouTube has its own algorithm that dictates the order in which all of the user’s videos are displayed. Here are a few key factors which will affect the positioning of all of the videos linked to a certain query:

  • Watch Time
  • Keyword relevance
  • Number of subscribers
  • Comments, Likes and Dislikes

For the optimization of your videos you need to capitalize of each of these key Factors.

What is so special about ranking on YouTube?

YouTube is often seen by people as the second largest search engine in the world after Google itself. Every day without fail people will watch millions of hours of video on YouTube which will generate billions of views over all of the videos posted.

Being well known on YouTube can extend your company reach significantly so you have the chance to engage with the millions of viewers using the platform.

YouTube can offer you huge amounts of direct SEO benefits in search engine results pages as Google wants to show users the most appropriate content for their each of their queries.

When you are able to get a number of users to your videos and YouTube channel, you then have the opportunity to expand your communication with them, encouraging them to view your company website which can increase your awareness to potential customers.