WordPress is the most common CMS (Content management system) in the world with the majority of sites using WordPress which shows its popularity.
Surely there must be a reason why it is so popular? One of the main reasons it is popular is because WordPress is very versatile and very easy to use with all the themes and plugins available at your fingertips. A lot of people believe that WordPress guarantees good SEO, it doesn’t work like that. If you are on the verge of using WordPress to launch your website see below the things you will need to do to get the best out of WordPress.
WordPress doesn’t guarantee good SEO
WordPress is a tool which can help with SEO but is not a catalyst for successful SEO. WordPress doesn’t need a lot of coding and customization, it can be very easy to set up. Another plus for WordPress is that the technical excellence. Granted the technicality is only as good as the theme you decide to choose. Most themes have sound technicality and are mobile friendly so in general WordPress is great to use.
To sum up WordPress doesn’t make your SEO happen. Wondering what does?
Continue reading.
Themes on WordPress not automatically SEO-Friendly.
A major plus for anyone using WordPress is the amount of themes available for you to use. With a few clicks you can make your website look brilliant with a variety of themes. What is also great is that most of the themes are free to use. In terms of SEO a lot of themes say they are “search optimised” this isn’t necessarily true, the only way to make your website fully search optimised is to create high quality content for your target audience.
An SEO plugin doesn’t make your website optimized.
What you need to think about is that a SEO plugin doesn’t mean your site will be optimized. You might be wondering why? The reason is that plugins only allows you to do SEO, it doesn’t optimise the site for you. A plugin generally allows you to customise, modify or enhance certain aspects of your site. A plugin is very easy to use there is no accessing code files it is simply telling it what to do and it will do it.
It is up to you to choose whether you optimise your site.
The whole process of SEO is not about choosing the right theme or installing the right plugins, that’s just the tip of the iceberg. You have to take control of your website and make it search-friendly.
The main thing to understand is that you shouldn’t assume that because you are using WordPress you will be the top ranked site on Google. It is down to you to know SEO and to know what bites of SEO you need to do in order to make your site be as far up on Google as possible. Another key element you must consider is how you can effectively use SEO plugins and creating great content that can engage with your audience.